frogpond

Opening slides for the enterprise2open

I was doing the opening speech for our community event enterprise2open today at CeBIT in the Content Management Arena, here are the slides I used, as always on an open section of my project wiki:

Wrapping up the Enterprise 2.0 SUMMIT

It’s been a splendid conference, met many of the people I was in more or less virtual contact only before.

One thing that I really want to highlight is the moderation by Simon Wardley, who also did a good roundup of the day (nice slides too, I hope I can get my hands on them). Next up there’s a question ‘n answers session, i.e. a panel with Dion, Euan and Jenny on stage.

First question: is there going to be a kind of standard (enterprise collaboration) software? Euan has doubts, stressing that BBCs systems were highly customized and evolved over a long period of time.

And then the inevitable standard question on “how do we get employees to participate”?

Yes, I know this is an important question, alas, Dion offers these ideas:
– managers are important, lead by example but also demand coherent behaviour. I side with this, nobody would use SAP etc. out of their free will, but people are still using it on a regular basis.
Euan stresses that it’s the other way round: give people tools that make their lives easier, usage will follow suit, making it feasible to reach a critical mass after that things will roll on no matter what
Jenny points out the central role of positive role models in the organization, i.e. people who can even act as opinion leaders, I think this is a good idea too, and yes, that’s one archetypical application of SNA in the enterprise …

Next up some questions on collaboration between companies, cross-industry and all. Well, yes, that’s not a particularly innovative theme, is it? I’m (also) dealing and blogging about business ecosystems, value networks and open innovation at my other blog for quite some time now, thus this fascination in parts of the audience feels a little weird.

Now up are the closing remarks by Thomas Koch from Kongressmedia, inviting everyone to the get-together. Will be there too …

Dion Hinchcliffe @ E20Summit

Now it’s the keynote by Dion Hinchcliffe, here are some notes, hopefully giving some insights …

– Central role of social media
– Principles of web 2.0, core rules and design patterns, referring to Tim O’Reilly’s definition.

Dion ventures shortly into the mantra of “Data is the Intel inside”

Next up is this one “big hairy scary diagram” Dion loves, “Visualizing Web 2.0”

Now going into underlying principles, like e.g. network effects.

– Going from Web 1.0 Era to the Web 2.0 Era is intertwined with increasing unpredictability, variety and volume. We’re moving from central production to peer production, where control shifts from institutions to “communities of individuals”. See the slide here.

So what makes out Enterprise 2.0 according to Dion:
– blogs
– wikis
– social networks

Enterprise 2.0 depends upon emergence, freeform collaboration, refers McAfee and points out SLATES / FLATNESSES.

Dion then delves into the ways to succeed with enterprise 2.0, starting off with the need for an enterprise 2.0 strategy. He also cites Euan’s conceptualization (and Euan is smiling, seen this closely, he’s sitting just there, only a few meters away).

Also included in the implementation consultants “box of concepts” are
– understand and use perpetual beta
– watch the empty quarter / acknowledge that there’s always 2% of troublemakers

Now coming to the end of the keynote, looking into the future:
– major vendors and their suit(e)s are coming, integrated offerings are in the making
– enterprise context will be added (security, quality control, governance, …)

Next up is Euan Semple, more in the next post.

E20Summit introduction: Simon Wardley

Just some short notes, blogged quickly without too much editing.

Simon starts off with the notion of commodisation, aka “yesterday’new stuff becomes tomorrow’s boring”.

Yes, this chain: new -> leading edge -> products -> common utility

He offers the example of electricity, which in the beginnings offered lots of entrepreneurial opportunities, exciting stuff, but then – and in quite a short time – became “standard”.

Next up : Schumpeter, creative destruction, i.e. new stuff is the driver of change

And yes, with regard to IT: In the past it created competitive advantage, today’s it’s just a commodity, it has no more potential for strategic differentiation. Yes, it became just the “cost of doing business” / we need this just to stay in the race.

Enterprise 2.0 is the new thing, but well, only for some time. Still, we need to explore the entailed opportunities, threats and tasks to do. And that’s on the slate today for Enterprise 2.0 SUMMIT.

Simon then invites Dion to the stage, quick switch of Apple notebooks, I can post and go on to the next post.

Web 2.0 im Unternehmenseinsatz

Pünktlich zu CeBIT und Enterprise 2.0 SUMMIT erscheint auch im Handelsblatt ein kleiner Artikel zum Thema “Enterprise 2.0”.

Recht kurz geraten, aber mit einigen interessanten Zitaten und wie ich finde einer realitätsnahen Einschätzung, sowohl der Marktsituation in Deutschland als auch von den Aufgaben, die im Kern anstehen:

[…] „Der überwiegende Teil der Interessenten kommt aus dem europäischen Ausland, das Thema ist bei den deutschen CEOs einfach noch nicht virulent“ […] Insbesondere kleinere und mittlere Unternehmen interessierere das Thema bisher so gut wie gar nicht.

und

[…] Letztlich gehe es beim Thema Enterprise 2.0 also weniger um die eingesetzte Technik, als vielmehr um eine Veränderung der Unternehmenskultur: „Das Thema Wissensmanagement, Wiki etc. ist keines der Technik