Intranet.days 2008: Muss es immer gleich Web 2.0 sein?

Next post from Intranet.days 2008 at Frankfurt: Ein Vortrag von Eckhard Oberfrank von Detecon zum Thema “Mitarbeiterbeteiligung im Intranet der Deutschen Telekom – Muss es immer gleich Web 2.0 sein?”

Kleiner Rundown zum Thema Web 2.0 – angelehnt an die Web 2.0 Meme Map von Tim O’Reilly – mit besonderem Fokus auf Folksonomies, Social Bookmarking, … und wie Social Media im Unternehmen eingeführt werden kann.

Intranet 2.0 – welche Elemente der Tim O’Reilly Definition gelten für das Intranet:
– Vision: Intranet wird eine Plattform
– Benutzer steht im Zentrum
– Erschließung der kollektiven Potenziale
– Trust the Mass – kollektives Regularium – Intranets haben aber oftmals nicht die kritische Masse (frogpond: sehe ich nicht ganz so kritisch, in Intranets kann auch mit wenigen aber interssierten und engagierten Mitarbeitern viel wertvolles entstehen – zum anderen reicht es oft aus, wie vorhin bei Leila Summas Vortrag gehört, wenn die Mitarbeiter passiv daran teilnehmen und dadurch besser informiert werden)
– Bewertungen von Informationen -> Bewertung von Personen schwierig
– Kollaborationsanstoss im Unternehmen schwierig

Captain Obvious strikes again: “Social Media for Collaboration is different from generic Social Media on the Internet.”

Einige Beobachtungen:
– RSS ist bei T-Systems anscheinend noch in der Testphase
– AJAX und Eye Candy muss im Intranet anders verstanden und eingesetzt werden – es geht nicht darum Stickyness zu haben
– AJAX und Eye Candy können aber das Intranet (und die Corporate Strategy) emotionalisieren
– Mr. Clemens blog is well accepted – employees are checking the contents, yet there aren’t too many comments until now
– internal blogs at T-Systems try to build up #authenticity, connecting to employees – while talking with authority
– es gibt auch eine nette Reihe von etablierten Kommunikationsmethoden und -instrumenten die dabei helfen können die Authentizität der “corporate message” zu erhöhen
– user generated rich content (videos) im Intranet der Telekom – über 30.000 Beiträge wurden von den Mitarbeitern im Rahmen einer iPhone-Verlosung (?) eingesendet

Intranet.days 2008 – Keynote by Martin White

First report from Intranet.days 2008 at Frankfurt: Martin White of Intranet Focus Ltd (blog is here) is doing the keynote, key points are
– enterprise 2.0 is here to stay – companies are in an experimenting mood now
– we need to integrate legacy applications & enterprise search must be considered
– he’s seeing plenty of opportunities for intranet managers that get it

Interesting point he makes: “Enterprise 2.0 technology without an Enterprise 2.0 culture will have a negative impact”. Hmm, I am not sure about that, to me culture is a journey not a destination, and I’ve seen discrete applications of E2.0 technologies without the culture being ready to all extent. Will try to get a word with him later on, and ask him about that …

Geek breakfast, email and RSS observations …

Last Friday morning I had the pleasure to host Luis Suarez and his IBM colleague Matti for an improvised geek breakfast at my house. I didn’t take any photos, Luis did, but you can believe me that we had a gorgeous time sitting on the porch, sipping coffee and exchanging trade secrets of the enterprise social software market – IBM and all.

Luis is one of the bloggers I really dig, his contributions range wide – from enterprise knowledge management to collaboration software, from social software suites to personal/knowledge worker productivity. Check his talk at Next08 for some insights on living without email (“Thinking out of the Inbox – More Collaboration through less e-mail“).

Here Jon Mell talks with Luis on escaping Email (mp3). This experiment has some interesting learnings, so check his status reports and Jons summary of the talk. There’s also an extended version of the “email detox experience”, in another podcast Luis did with Matt Moore and guests.

Yes, instead of email we’re moving conversations, knowledge exchange, and collaboration to wikis, instant messaging, and other social tools. Here, RSS is one central tenet, and this is where I want to chime in, adding some compiled RSS notes I was collecting since the Enterprise RSS Day of Action (initiated by James Dellow of ChiefTech) and the Mai 1st RSS Awareness Day.

RSS is a technology, which in my perspective is still underrated – this holds true also in corporate settings. RSS can ease the life of knowledge workers, yes this is an obvious fact, but one that got reinforced today in the sessions I attended yesterday at the BarCamp Bodensee. Yet, a big problem is awareness – it’s hard to teach people, you have to help them giving it a try, and help them see how RSS comes in when dealing with information work.

In the enterprise RSS provides a channel for notifications, delivering content automatically and intelligently: Monitoring recent changes in internal wikis, moving information privisioning from push to pull, integrating various sources of information – RSS sits right at the intersection of information management and collaboration.

So here you go:

  • Recently AvenueA/Razorfish communicated that RSS was the social media tool with highest growth rates. Nice news, via pheedo:

RSS growth surprises many when the hear the numbers. It is used by over 50% of online users according to AvenueA/Razorfish. RSS has been growing under the radar for some time. According to a 2008 study from Universal McCann, RSS use is exploding, growing faster than all other key social media platforms, including social networking and video sharing. According to the study, the number of RSS users jumped 153% between June 2007 and March 2008. Publishers today recognize that their content is increasingly consumed away from their website by their most loyal, dedicated readers. For many top publishers, their page views consumed outside their domain are greater than their website page views.

[…] enterprise RSS adoption is coming into fruition – but why has it taken us so many years to finally get here? Why do the folks considering enterprise RSS today have to be the ‘forward thinking’ ones?

  • James Dellow sums up his learnings:

Overall, I don’t think that Enterprise RSS Day of Action changed the world, but this was never the intention – I’m just pleased that we’re having this conversation. However, I’m also feeling a bigger disconnect between what excites the external world of Web 2.0 and the reality inside the firewall
[…]
In these still early days, being an Enterprise RSS champion requires a delicate balance between being visionary and pragmatic.

Save-the-Date-Preis für das Enterprise 2.0 FORUM

Noch bis morgen ist die Anmeldung für das Enterprise 2.0 FORUM am 18.09.2008 in Köln zum ermäßigten “Frühbucherpreis” möglich, schnell noch buchen:

[…] Anhand von Best-Practices und Executive Roundtables diskutieren und erörtern Unternehmensentscheider die Herausforderungen und Potentiale beim Einsatz von Blogs, Wikis, Social Networks und anderen Web 2.0 Anwendungen im Unternehmen.

Upcoming: WikiWednesday Paris, International Forum on Enterprise 2.0, WikiSym, Web 2.0 Expo

I know this is on short notice, but if you’re close to Paris – WikiWednesday is due on May 21st. Can’t be there, sadly – but it’s my birthday the other day. However if you want to meetup with french wiki enthusiasts this is probably an opportunity to meet the people behind XWiki and more.

However, you might earmark the International Forum on Enterprise 2.0 at Varese on June 25th. The Forum is characterized by:

  • A 360° overview on Enterprise 2.0 business and organizative impact
  • A comprehensive exploration of Enterprise 2.0 tools and techniques: tagging, blogging, wiki, feed rss, open innovation, widgets

Equally interesting if you are into wikis, collaboration and enterprise 2.0 is WikiSym2008

The Symposium offers a rigorously reviewed research paper track, as well as plenty of space for practitioner reports, discussion of work in progress, demonstrations, tutorials, and informal but lively OpenSpace and WikiFest sessions.

Wikisym 2008 will take place from Sep 8-10, 2008 in Porto.

Then, the web 2.0 expo call for participation is open:

The 2008 edition of Web 2.0 Expo Europe will take place 21-23 October at the Berliner Congress Centrum. Want to participate in the Web 2.0 conversation at a higher level? If so, you are invited to submit a proposal now to speak at Web Expo Europe. Share your story of successes, trials and errors, best practices, and case studies with other designers, programmers, marketers, IT savvy business executives, entrepreneurs, innovators, and other people passionate about building a better Web for the whole world.

Termine: Seminar zu Enterprise Portals, Enterprise 2.0 Usability und mehr

Transparenz von Terminplänen ist manchmal eine gute Sache – wer mich bei den folgenden Veranstaltungen treffen möchte weiß nun wo und wann. Also, rund um verschiedene Kundentermine (die ich natürlich nicht transparent machen werde …) bin ich in nächster Zeit hier tätig:

Als erstes das Barcamp Bodensee – vom 31. Mai bis zum 01. Juni in Friedrichshafen.

Es folgen die Intranet.days vom 3.-5. Juni 2008, hier werde ich zusammen mit Michael Schuler von der Architektenkammer Baden-Württemberg am ersten Konferenztag einen Vortrag mit dem Titel “Usability innovativer Intranet-Werkzeuge: Einfachheit, Schnelligkeit, Klarheit” halten.

Insbesondere freue ich mich auf die Panel-Diskussion mit allen Referenten zum Abschluss des ersten Veranstaltungstages. Aufgrund der thematischen Vielfalt ist ein spannender Tag garantiert, das ausführliche Programm der Intranet.days mit allen Uhrzeiten und Referenten ist hier zu finden.

Leider kann ich nur am ersten Konferenztag teilnehmen, das liegt an einer Terminkollision mit dem dritten Dresdner Zukunftsforum am 5. Juni – veranstaltet von der T-Systems Multimedia Solutions. Motto ist „Leben in der digitalen Welt“, unter anderem wird Don Tapscott zu dem durch „Web 2.0“ eingeleiteten Wandel zum „Unternehmen 2.0“ und Wikinomics sprechen:

Im Mittelpunkt des Zukunftsforums stehen nicht die Technik, sondern neue Möglichkeiten zum sozialen Austausch, die durch moderne Technologien entstehen. Wie verändert der Einsatz von „sozialer Software“ die Arbeitswelt? Welche neuen Möglichkeiten bietet das Web 2.0 der Unternehmensführung?

Passt sehr schön zu meinem Termin am 10. Juni in München. Hier werde ich im Auftrag von Componence und BEA Systems einen Vortrag zum Thema Enterprise 2.0 halten. Im Mittelpunkt werden Praxisberichte und Implementierungswege stehen, sprich welche Einsatzmöglichkeiten bestehen und wie Unternehmen diese Konzepte erfolgreich umsetzen können. Ich werde dabei u.a. auch eine Brücke zum Thema Geschäftmodellinnovation schlagen, d.h. deutlich machen, wie mit Enterprise 2.0 Konzepten Business- und Marketing-Ziele erreicht werden können.

Und ein Termin für die langfristige Planung, vom 26.-27. Juni findet in Kopenhagen die reboot10 statt, hoffentlich mit mir …

“[…] a community event for the practical visionaries who are at the intersection of digital technology and change all around us…

2 days a year. 500 people. A journey into the interconnectedness of creation, participation, values, openness, decentralization, collaboration, complexity, technology, p2p, humanities, connectedness and many more areas.”

Stumbled upon – innovative organization and organizations …

Klaus Eck interviews CoreMedia’s Sören Stamer (german language) on what is his definition of Enterprise 2.0, and how it gets “on the road” at CoreMedia, i.e. agility, organizational culture and more:

Als vereinfachende Formel könnte man sagen: Enterprise 2.0 = Web 2.0 in the Enterprise + Privacy + Relevance

Sören himself has an interesting post here, pointing towards Toward High-Performance Organizations: A Strategic Role for Groupware by Douglas Engelbart:

[who] makes a strong case for Enterprise 2.0 long before this term was coined. Especially his framework for improving the improvement process is eye-opening. Inventing hypertext to share information easily was definitely a great C activity. And I guess the same is true for Wikis, Blogs and Micro-Blogs.

When he describes the interdependencies between the human system and the tool system, Douglas Engelbart captures the whole challenge of transforming a conventional Enterprise into an Enterprise 2.0. Without changing our paradigms, organizations, procedures, language and attitudes we won’t see the benefits of new tools.

We’re not alone in this, Vineet Nayar, CEO of India-based information technology services HCL Technologies explains why he believes that in the future, democratic companies will outperform the command-and-control dictatorships that have persisted since the industrial revolution, his learnings include:

– Let go of command and control. In business, as in nations, dictatorship is out. Democracy is in.
– Business leaders must be open to criticism, just as elected officials are.
– Customers don’t come first, employees do, because employees are the product that your customers are buying.
– Democracy and feedback allow employees and managers to gravitate toward their strengths.