More coverage of the Enterprise 2.0 conference at Boston …

Stephen Collins reports on Dion Hinchcliffe’s seminar on “Implementing Enterprise 2.0: Exploring the Tools and Techniques of Emergent Change” (the state of Enterprise 2.0, the tools and platforms scene, best practices and Cutting-Edge Techniques and success stories). Most disturbing thing in my view is this one:

An interesting point is while SMBs are proving slow to adopt, large organisation are buying tools today.

Some more notes

Tools that provide high leverage value in E2.0 adoptions are key, as is efficient and effective enterprise search. The gulf between good search on the web and good search inside the wall is significant.

In the comments James Dellow notes that RSS is missing, yes I agree, RSS provides a good investment / benefit ratio (well, after people understand it, we need more explaining, showing and telling).

Obviously, Dion also talked about the importance of understanding Andrew McAfee’s thinking on Enterprise 2.0 (start with the SLATES acronym, full ack Stephen, that “Dion continues to use this set of definitions indicates their ongoing importance.”).  Stephen notes:

At it’s core, the notion of applying the “Web 2.0 effect” at work is critical:

  • globally visible (which is not everything, but everything appropriate), persistent collaboration
  • use of the tools of the Web 2.0 world
  • putting workers into the centre of the contributory world

And for some more interesting coverage see the stuff aggregated at the conference site. Like e.g. that Thomas Vanderwal talked about how to manage the flood of information via social bookmarking and advanced forms of tagging (slides found via John Eckman), btw – good writeup by Stephen:

Enterprise 2.0 – conferences and more

Read some summaries of last weeks Enterprise 2.0 conference, seems to have been a worthwhile event (picture below via Ondemandbeat), drag queens and all. Regardless of all fruitless buzzword discussions I’ve seen lately it showed again that social software in the enterprise can help in reinventing the way companies do business. Successful companies will be those that can quickly adapt and embrace to the changes – not only changing technologies.

Euan prooved a sense for just perfect timing with this post: “Most companies who try to do Enterprise 2.0 will fail“, while Sharepoint got whipped in realtime on Twitter (anyway, I am trying to invite a representative of the MOSS team for the next Stuttgart Wiki Wednesday – we’ll have our very own first hand experience then).

And while following up Bertrand Duperrin (read his post for a tale of organizational pathologies told by the CIA) and Stewart Mader (“Why Does the CIA Keep Top Secret Intelligence in a Wiki?“) I searched and found these two videos of the guys involved in the CIA’s Intellipedia effort (read Enterprise 2.0: CIA’s Secret Intellipedia Has Universal Relevance found via Oscar Berg), first see their presentation video at E2.0 and then the interview (via David Spark):

Next week: International Forum on Enterprise 2.0

Next week I am going to attend the first International Forum on Enterprise 2.0 in Varese on 25th, right before heading to Copenhagen for reboot (flying with SAS the other day from Milano-Linate).

Here’s the program of this workshop day – will be great to meet some people for the first time after all this internet-only communication (Stewart, Thomas), and to greet friends and colleagues from all over the world (Luis, Ran).

09.00 – 09.45 Registration
09.45 – 10.00 Welcome Reception by Renzo Dionigi (Rector University of Insubria) – An Overview on Enteprise 2.0 and its Strategical Value for Companies
10.00 – 10.30 Web 2.0 comes to an enterprise near you by Rosario Sica, Emanuele Quintarelli
10.30 – 11.00 It’s not technology, stupid! Enterprise 2.0 as an organizational and strategic revolution (TBD)

Enterprise 2.0: Tools and International Success Stories

11.00 – 11.30 Building web communities that add value by David Terrar (D2C and ITBrix LLC)
11.30 – 12.00 Social network analysis: From informal conversations to tangible assets by Laurence Lock Lee (Optmice)
12.00 – 12.30 Cultivating wikis to change the enterprise and improve the bottom line by Stewart Mader (Atlassian)

12.30 – 13.30 Business Lunch & Networking

13.30 – 14.00 Social tagging to unlock the collective intelligence by Thomas Vander Wal (InfoCloud Solutions)
14.00 – 14.30 TamTamy: our reply to Enterprise 2.0 needs by Emanuela Spreafico (Reply)

14.30 – 15.00 Thinking out of the inbox: More Collaboration through less e-mail by Luis Suarez (IBM)
15.00 – 15.30 Consumerizing the Enterprise by Ran Shribman (Worklight)

15.30 – 16.00 Coffee Break & Networking

Italian Cases

16.00 – 16.30 Innovation through Collaboration: Social Networking for Sales by Diego Gianetti (BTicino)
16.30 – 17.00 Empowering the Middle Management Leveraging Communities of Practice by NN from Direzione Personale (Banca Popolare di Vicenza)

Enterprise 2.0 at Work

17.00 – 18.00 How to bring Enterprise 2.0 to your company by Emanuele Scotti (Open Knowledge), Roberto Battaglia (Intesa Sanpaolo), Roberto Mairano (Future Drive)
18.00 – 18.15 Presentation of the Course in Enterprise 2.0 by Gaetano Aurelio Lanzarone (DICOM)

More on Enterprise 2.0 …

I am still catching up on my backlog, some findings of late:

Sören Stamer of Coremedia did an interview with Don Tapscott during the Dresden Zukunftsforum. Nice, in the background there’s the relaxed chilly music of the PuroBeach club (mp3, via Ulrike Reinhard). I was there too and I can tell you that it was a superb evening, chilling on the Elbe beaches. Don is a very thoughtful guy and I enjoyed our very own little chat, clutching at Caipirinhas. BTW, here’s a (german language) article on Tapscott and Wikinomics in the FAZ, nothing new but spreading the word is never a bad thing.

„Wir stehen an einem historischen Wendepunkt der Geschäftswelt, an der Schwelle zu dramatischen Veränderungen der Organisation, Innovation und Wertschöpfung. Offene, vernetzte Unternehmen setzen auf Kollaboration als neue Grundlage der Wettbewerbsfähigkeit“

Next thing is an upcoming interview with David Weinberger that is put together by WE magazine. Next Sunday, June 15, 5 -6 pm (MEZ) David will give a short introduction to his book Everything is Miscellaneous and then the Q&A will be open to everybody who joins the virtual interview club here.

Weinberger’s work focuses on how the Internet is changing human relationships, communication, and society.

The discussion will be led by Steffen Bueffel, Ulrike Reinhard and (yes, guess who?) Sören Stamer. Reminds me again that I owe him a review of “Enterprise 2.0 – The Art of Letting Go”

To warm up to this event check out some more multimedia content, like Dions Enterprise 2.0 TV Show here or this nice video by BEA:

Having social web widget needs?

Via Stowe Boyd, looks interesting to me: Sun Microsystem’s Project SocialSite. For your “social web widget needs” – i.e. OpenSocial widgets running inside Drupal and MediaWiki (DokuWiki for sure, too) at the Boston Enterprise 2.0 conference launchpad competition. Need to check it out.

I found a ten minute screencast by Arun Gupta.

Project SocialSite makes it easy to add social networking features to your web applications. This screencast shows how to add such features (Friends, Activities, Profiles & OpenSocial-compliant gadgets) to a web application.

And yes, I know Veodia won at the launchpad, but hey, all enterprise 2.0-type launchpad finalists failed at this contest …

Stumbled upon: Enterprise 2.0, intranets and cognitive surplusses

There are now a lot of open tabs in my browser – small wonder when researching, conferencing and preparing a new consulting gig. Let me try a rundown, no special order:

Clay Shirky says on CIO Insight that businesses are just beginning to understand the value—and challenges—of social technologies.

Nora Young of CBC Spark show posted audio from a full interview with Clay Shirky. The interview is worth hearing, and touches on some of the topics in his new book (Here Comes Everybody, see also here and here) – such as the pros and cons of social media, new business models online, and how big change comes from human motivation, not shiny new technologies. Download the mp3.

Nora and Clay started off by talking about our “cognitive surplus,” which Clay describes as “all the free thinking time that society has access to… in the brains of its citizens that isn’t getting used for specific tasks.” Think TV watching time, except Clay has some ideas on how you should be/could be spending your surplus.

There’s a (german language) issue of UNESCO Heute on the web society and its understanding and emergent uses of knowledge, this is a rather heterogenous beast, a compilation of small articles:

[…] Begriffe, Konzepte und Themen der Wissensgesellschaft mit Bezug auf das Internet

Then here’s a study by the Economist Intelligence Unit about collaboration.

Corporations all over the world are making tremendous investments in technology, from servers, to storage, and network. Although technology is used on a day-to-day basis (think about the Voice over Internet Protocol (VoIP) deployments) to enhance productivity and to curb costs, it seems that collaboration is still best performed face-to-face. The study provides a glimpse into the reason: trust.

Jay Cross too has some hints for online collaboration (pdf). Dion Hinchcliffe is explaining where the conversation is going (“Endless Conversation: The Unfolding Saga of Blogs, Twitter, Friendfeed, and Social Sites“), including Twitter and Friendfeed uses for business. And Michael Krigsman analyzes power politics and pitfalls in Enterprise 2.0 adoption. Yes, we need to understand the corporate context to make this work, this is true especially when dealing with middle management. Now, getting out there and trying it is an option, it’s “show and tell” – indeed, in my experience upper management gets it rather easily. Still I somehow like this cartoon by geek and poke. Better beware this situation …

And finally check out Ross Mayfields slides of his keynote at Van Web 2.0 naar Enterprise 2.0 in the Netherlands:

I wasn’t there, nor at the Intranet Summit 2008 (Saim Alkan has a german language summary). I’ve been at the Intranet.days (meeting Saim and others) and will be here at the International Forum on Enterprise 2.0 in Varese and have some rebooting too.

Thomas Vanderwal will be there both times, in fact we will have the same flight from Milano to Copenhagen. Here, he writes on success with enterprise social tools, i.e. difficulties of applying social tools in the organisation using an illustrative model of four intersecting areas of enterprise social tools:

– tools (I would include methods as well here)
– interface and ease of use (yes, usability has some merits and plays an essential role for adoption)
– sociality
– encouraging use

Hmm, the model can serve as a good starting point, even when – as Paula Thornton observes in the comments – placing tools so prominently feels awkward.

Usability innovativer Intranet-Werkzeuge: Einfachheit, Schnelligkeit, Klarheit

Hier kurz die Zusammenfassung meines Vortrags an den Intranet.days 2008 (“Usability innovativer Intranet-Werkzeuge: Einfachheit, Schnelligkeit, Klarheit”)

– Meine These: Usability ist Erfolgsfaktor für breite Akzeptanz unter den Mitarbeitern
– wir brauchen diese Akzeptanz um die bestehenden Anforderungen an effiziente Zusammenarbeit zu erfüllen

Vorteile Wiki
– Wikis stehen für Einfachheit, Schnelligkeit, Klarheit, sind aber nur ein Element des Enterprise Social Software Werkzeugkastens
– Fokus auf Content (barrierefrei, auch mobil zugänglich)
– einfaches schnelles Publizieren mit Wikis – alle sind Editoren, nicht nur eine ausgewählte (professionelle) Gruppe
– Wiki als Verschlankung des Publikationsprozesses
– Wiki als Chance die Beteiligung auf viele Köpfe zu verteilen

Usability
– Usability ist wichtig weil wir mehr Beteiligte im Intranet haben wollen – diese sind aber keine professionellen Informationsarbeiter …
– Fünf Elemente von Usability: Learnability, Efficiency, Memorability, Fehlertoleranz, Joy of Use/Satisfaction
Twitter als Messlatte für Einfachheit

Herausforderungen
– Strukturen, insbesondere Prozesse der Wissensarbeit müssen angepasst werden
– Change Management – wird durch “persuasive technology” erleichtert
– Pick battles big enough to matter, small enough to win
– Der Nutzen von Wikis kann den Nutzern in der Regel schnell klargemacht werden
– Small is the new Big – Wikis als kleine Lösung, die aber potenziell sehr groß sein kann
– People designing their own experiences – bspw. in Form von Subportalen im Wiki für Projektgruppen, individuelle Wissensarbeiter etc.

Diskussion
– Inwiefern kann das Wiki-Konzept auch in großen Unternehmen eingesetzt werden?
– In Deutschland ist noch viel Zurückhaltung zu spüren, dies ist u.a. in global agierenden Unternehmen anders
– Rechtliche Fragen und Ängste bestimmen in Deutschland noch die Diskussion
–  Die ersten Unternehmen, die Wikis verstehen und umsetzen können (Effizienz-)Vorteile haben – vor der langsameren Konkurrenz
– Es ist ratsam Experimente zu machen – Pilotprojekte in kleinen Einheiten konzipieren, von den Erfahrungen lernen und dann “skalieren”
– Gute Use Cases für den Einstieg sind bspw. Glossare, FAQs, …
– Von Design-Paradigmen lernen – Prototypen, Experimente, Nutzerbeobachtung, Perpetual Beta …”Instead of arguing, we should be iterating”.