More on the marketing side of enterprise 2.0, this is interesting:
[…] enterprise software vendors [should] focus on ease of adoption, instantaneous value and a minimum IT footprint
[…]
[…] vendors need to make it easy for users to get started and provide real value to the customer before she is required to pay. The user experience should be personalized and contextualized and the product should spread through the enterprise organically, via user recommendation, rather than by management edict.
But unless Francois I don’t think that most Enterprise 2.0 tools will remain confined to geek-heavy groups, and this for good reason, as (again) McAfee holds:
these tools will be competitive differentiators, [not just] levelers