Joshua Porter of Bokardo announced Designing for the Social Web at New Riders (Amazon link):
Social design was the term I used when thinking about and designing for the social interactions between people using software. It was clear to me that web sites and applications were “going social”, meaning that they were realizing that improving the interactions between their audience was key to their ongoing success, not just having conversations with the audience themselves.
Highly interesting, thinking about design, design-thinking and social software are naturally interlinked (in me too, there’s frogpond and there’s bmid).